GE "Voluson"
World Congress
Digital platform
Voluson OnDemand, a compelling digital platform that mimicked a streaming service, and ultimately provided a more personalized experience
Created in "Ineo-Tamooz"
(The Solid UX/UI Designer)
UX RESEARCH
Getting to know the brand
GE Healthcare’s Voluson brand is the market leader for Women’s Health ultrasound, and the yearly ISUOG World Congress has always been fertile ground for connecting with customers and prospects. Delegates also expect a ‘wow’ factor from Voluson. as a longtime partner, GE approached us to build a digital platform that would boost engagement and gain leads.
Before: Last year's website
Last year's old website:
Main Problems:
Ease of Navigation
Problem:
The homepage is overwhelming and doesn’t really help users navigate to different pages
(menu does).
Solution:
1. To completely restructure and re-design the homepage to help users reach areas of interest.
2. Walk-through tour on the first entry.
Conversion Rate
Problem:
Even though users have spent a lot of time on the platform they did not eager to register on the platform: Conversion Rate User> Lead is 20%
Solution:
Make a short registration (email+name+ country) at the entrance and add a current Marketo form later (triggered by a certain event).
User Retention
Problem:
Users tend to visit the booth only once.
Solution:
Adding browser notifications and Save for later access functionalities bringing users back
Design Update
Problem:
Delegates who have already visited ISUOG 2020 GE Newsroom expect to see something new.
Solution:
To refresh the design/concept.
UX flow:
UX Wireframes and UI Sollutions:
UI DESIGN
Challenge Accepted!
We needed to create an experience that showcased some of the most important aspects of the in-person exhibit and captured attention immediately.
It was also important to give delegates a reason to return to the platform each day to learn about the advantages of owning a Voluson. Here are the results:
25%
of the ISUOG 2021 Delegates have visited the experience.
1.3%
2021 VS. 2020
Bounce Rate
11.5%
7.3
Events per User
7:15
Avg. Session Duration
66%
Of the unique users are Registered as members
