Choc on Choc


Originally designed in a somewhat childish style, Now turned into an updated e-commerce site for original & trendy gifts from Chocolate.


The Problem

Choc on Choc: Creating a unique brand for a unique chocolate gift

The family-run business, Choc on Choc, had been making luxury handcrafted Belgian chocolates for years, But with its childish brand identity failing to communicate the quality of these premium products, the brand had become confusing.
I wanted to create a new identity with greater clarity to reflect the company’s unique approach to chocolate making.

Current Website

Home Page

Home Page

Click to enlarge

Main Menu

Main Menu

Click to enlarge

Category Page

Category Page

Click to enlarge

Product Page

Product Page

Click to enlarge



Click to enlarge

Main Issues:


Outdated non-luxurious Branding is with Childish, fonts and web design


Shopping experience Damaged by abundant text


Main menu: Hierarchy problems in the categories


No up-sale option/possibility to construct a larger gift, every item is sold separately.

Global Chocolate Market 2020-2024

Getting to know the brand

Choc on Choc was the loving creation of inventor Kerr Dunlop, and his daughter Flo Broughton. Plucking inspiration from the art and design industries, the family created a fresh patented approach to making handcrafted Belgian chocolate, involving layering techniques and unusual molds, to shape chocolate works of art.

From these small beginnings, the brand had grown steadily, but wanted to step-change its growth, and recognized that in order to do this it needed to establish itself as a stronger brand and create visual stand out from competitors. 

Global Chocolate Market 2020-2024 

(Data taken from the "Technavio" Report) 

The Personas

Group 9642.jpg
Group 9643.jpg



Group 144@3x.png
Group 144@3x.png


Group 9654.png

Category Icons

Group 9662.png


Group 9636.png

The Solution

I created a visual identity that is luxurious yet approachable, an ecommerce site that's maintaining fun & indulging experience, like the family's hand-made business is, to show the personality of the brand. 

  • Revision to categories & 

  • Smart up-sale system

  • Advanced search options by events

  • Gift sets independently combined by the shopper​

  • Modern and light design

  • New branding, logo, and fonts

  • Harmonic and inviting color palette

  • Photos instead of redundant text

Re-designed Home Page

Web 1920 – 1.jpg

Re-designed Category Page

Web 1920 – 2.jpg

Re-designed Product Page

Web 1920 – 3.jpg

Re-designed Build your Gift box (Upsale Page)

Web 1920 – 4.jpg